Amanda Davie, Founder and Managing Director
Amanda has 15 years’ experience in the digital media industry and is one of Europe’s leading search marketing specialists. Her digital career began at 24/7 Media (then, a global digital ad sales network and technology provider, now 24/7 Real Media) managing UK and pan-European ad campaigns from offices in London and then Amsterdam.
Amanda then spent nine years working on the agency side for global digital and SEO pioneers Outrider (a WPP agency). After being appointed Head of Search for Europe, she was headhunted by digital specialist i-level to launch a new search offering in UK market. Launched in 2004, i-level search quickly became the fourth largest search agency in the UK, delivering a full range of paid and natural Search Marketing disciplines to clients such as Procter & Gamble, the COI, Sky, BT and Orange. During this time Amanda grew the operation into a team of 30-strong search specialists (SEOs and PPC practitioners and holistic strategists), while the agency’s annual PPC billings grew to over £30m by the end of 2007, and lobbied tirelessly on an industry-wide level to ensure that search was considered to be an integral part of the marketing mix.
Amanda left i-level after its sale and in 2009 to set up Reform, to help businesses to understand – and capitalise upon – the impact of digital. Amanda’s ambition was to elevate digital’s strategic and commercial importance to an audience of business leaders and managers, and to help businesses to implement practical ways to maximise revenue growth and operational efficiency by ‘doing digital’ (people, process, technology and data) well. Amanda is passionate about digital talent in particular, and mentors digital practitioners and managers to help them to become the next generation of successful business leaders.