Mike Jennings, Director
After graduating with a Bachelor’s Degree in Communications from Ohio University, Michael began his career in 2005 with Performics in Chicago, Illinois.
Serving, originally, as a Bid Strategist, optimizing client PPC accounts to ensure profitability, Michael then moved into a Search Analyst role where he learned PPC best practice for campaign structure, keywords and copy. Recognizing his understanding of the foundations of a successful PPC program and knowing his desire to travel the world Michael was asked to join Performics International in London in 2007.
As a Program Manager for Performics International he was responsible for oversight and implementation client goals and also served as the main point of contact for his clients. Michael then worked as Senior Program Manager for Performics Paid Search EMEA (a division of the SMG Search Group) and was responsible for acting as a senior lead for all Performics’ clients, developing client PPC strategy and working with Program Managers and Associate Program Managers to ensure successful implementation of client strategy.
Michael was then promoted into an Associate Director role for SMG Search in London, his responsibilities included oversight of a team of five Search Managers and Executives and assisting the team with strategy and account leadership.
Michael joins Reform as a Director and will be responsible for developing client’s search strategy as well as helping to expand Reform’s offering to emerging areas of digital marketing.