Niall Madden, Director
Niall started out in press, IT and web design roles in the late Nineties, and it was this combination of skills that led his interest in search engine optimisation. He moved from New York to London in 2002, where he worked on both SEO and PPC for various clients and search marketing agencies, ending up at digital agency i-level in 2004 where he and Amanda launched i-level’s SEO offering, working with some of the UK’s biggest digital accounts including the COI, AA and Sky, as well as introducing SEO to international clients such as P&G.
Niall continued to grow the SEO team at i-level through 2007, after which he left to pursue other interests including the building of his own SEO and PPC consultancy back in New York, and now oversees Reform’s SEO services and technical operations, along with managing the New York team and office.