There are several levels of web analytics packages available, based on what information you need and how large your site is. Some of the ones we have worked with include:
- Large site web analytics packages: WebTrends, Nedstat, DeepMetrix, HitBox
- Medium size site web analytics packages: Google Analytics, Hypertracker, Hitmatic
- Small site web analytics packages: AWstats, Webalizer
If your site already has an analytics package, we can work with that, or we can recommend one that fits best for your needs. An analytics package is vital for both Search engine optimisation and Pay per click campaign effectiveness, as we can then measure factors such as conversion rate and user journeys / interaction, thus being able to optimise further.