As the UK market braces itself for the launch of the iPad, the cScape Customer Engagement Unit’s team of digital specialists, of which Reform’s Amanda Davie is a member, have put their minds to what they think its impact will be within their specialist areas.
Discussing the opportunities presented by the iPad as an interactive replacement for textbooks, as well as ideas such as the growth of ‘shortcut search’ through the further development of the ‘App’ market, this client briefing paper brings together a variety of opinions about how much of a ‘game changer’ the iPad really is.
While some experts think that the iPad will change the way that we do business, others believe that there is no significant place for it in the business world at this time; more a case of ‘I want an iPad’ rather than ‘I need an iPad’. That said, even the most sceptical contributors are excited to get their hands on one, and watch with anticipation as users work out where it fits into their ever-growing portfolio of mobile communications technology.
Download the full Customer Engagement Unit client briefing paper here.